12 Brilliant Direct Marketing Pieces You Have to See

12 Brilliant Direct Marketing Pieces You Have to See

MORE DETAILS: http://designshack.net/articles/business-articles/12-brilliant-direct-marketing-pieces-you-have-to-see/ 

by Joshua Johnson on 6th December 2010 with 16 Comments

Direct marketing is all about connecting with customers in a real way. To accomplish this effectively, you often have to come up with some crazy unique and inventive ideas. The next time you’re in a meeting where people are ideating about direct marketing ideas, use these as inspiration to wow the group!
All of the examples below are from Ads Of the World, an excellent online source for all kinds of real and conceptual advertising and marketing examples. This is a truly invaluable inspirational resource for anyone involved with printed marketing deisgn.

Skoda Yeti: Park Assist System

This postcard was meant to advertise a new parking assist feature on a car. The card contained a little car that you tear off of one side and place on the other. When you stick it onto the designated spot, magnets unexpectedly push the car into the tight parking spot!
Click the link to check out the video and see the card in action.

IKEA Lack Side Table: Pop-up

I just love these little 3D popup ideas (there are several in this post). The basic idea is to engineer something that ships flat but pops up into a 3D object when the receiver opens it. It’s completely uncommon for a postcard or magazine to jump into the third dimension so even if it’s been done before, the element of surprise is huge and impacting.
This implementation advertises IKEA’s famously cheap little square tables. When you open the magazine insert, out pops a little IKEA table to remind you that you’ve always though about picking a few of those up.

ADT Security System: Box

This one is my favorite on the whole list. It’s probably a little too evil and would surely invite a frivolous lawsuit or two in the U.S., but the shock of seeing this would be pure gold.
The general idea is the same as the IKEA table above. There’s a flat box that is engineered to pop up into a cube. However, this one is much larger and is slipped under the doors of the inhabitants in an apartment building (a mail slot execution could work too).
The effect is that when someone walks in, they see this huge cube in their apartment that says “Breaking into your apartment is easier than you think.” Obviously, it’s advertising a security system.

WWF Earth Hour: Candle Box

This one is fairly simply but proved quite effective. To encourage corporate CEOs to celebrate Earth Hour and shut down all the lights for a single hour, candles were sent to their offices.
The visual message is clear in the image below and the execution is pretty clever. Apparently, corporate support increased 260%. I’d call that a success.

San Jose Blood Bank: Blood Donation

I love the simple but brilliant visual image presented by this one. All they did was wrap a paper ad encouraging people to give blood around a newspaper with a rubber band.
The effect: the rubber band looks like a tourniquet wrapped around the arm and offers an instant visual read to anyone who has ever had blood drawn. Simple, cheap, effective!

Companhia Athletica: Calendar

This one is interesting because it is directly aimed at solving a problem. Gym members often become discouraged after not seeing immediate results, which causes dropped memberships.
As a response, the gym gave out these funny wall calendars that helped members visualize the long process of losing weight and becoming fit.

ELMSTA 3000 Horror Fest: Zombie Panic!

This one isn’t the best on the list but I still thought it was an interesting idea. The zombie film festival mailing sent out was covered in holes. When you open it you realize that they’re bullet holes and see a message that says “don’t panic, aim for the head.” The bullet holes appear just about everywhere but on the zombie’s head.
Junk mail is usually uninteresting and it’s a real task to get someone to actually open and read something (I know, I used to create junk mail for a living!). The holes serve as a way to prolong the trip to the trash can. It’s unexpected and interesting and your curiosity will force you to open the envelope and see what it’s all about.

NFL: The Trojan Ball

This one is really interesting and is yet another angle on shock value. The package was sent out to high level CEOs who could influence their company’s marketing budgets. The box obviously looks like a soccer ball and contains the message “inside is the ball 28.5 million US Hispanics truly identify with.”
Naturally, the CEO expects to find a soccer ball inside but opens the box to find a football and an advertisement for the NFL. Any company that was really looking to effectively target hispanics (something advertisers do frequently in the U.S.) likely gave some serious thought to the message delivered here.

Amnesty International: Chopsticks

This idea puts a clever twist on a familiar item. Pencils that looked like chopsticks were given out and where the typical chopstick instructions are written, these steps were printed:

• Tuck under thumb and hold tightly.
• Write the Chinese government to help end torture.
• Don’t let human rights violations by the Chinese government give China a bad name.
• Take further action at amnesty.org/china

LavOnline: Tomato Splat

This campaign helped raise awareness for a laundry service and makes excellent use of some interesting materials. Consumers were sent a box containing a squishy toy tomato that could be thrown at the printed shirt on the inside of the box. The tomato completely flattens out and sticks to the box, only to gather itself up (cleaning the shirt) and become a full round tomato again.
If you don’t believe it would work, follow the link to watch the video and see the magic tomato in action!

Enogarage: Wine glass invitation

This one shows that you don’t have to have a huge budget to make an interactive marketing piece. The simple wine mailer has one piece that pulls out of another. As you pull, the wine glass fills up.
Again, for these types of campaigns the main goal is to get the potential customer to merely look at the advertisement for a bit longer than they typically would. In this case, upon noticing the illusion the receiver is likely to play with it once or twice and perhaps even show other people present in the room.

GGRP Sound: Cardboard Record Player

This one is nuts. Imagine you were tasked with sending out actual functioning record players (made of cardboard) as a way to advertise for a sound company. Could you pull off the task? These guys did.
The construction is genius. It ships flat, holds the record, and folds into place in only a single step. Then you place the record under the needle and spin it with a pencil. I’m not sure if the campaign was worth the time, money and effort they spent on it, but I can’t help but appreciate the final product!

Is it Worth It?

The examples above are all quite impressive, but the key question to ask is whether or not it was worth the expense. The problem with great direct marketing ideas is that they’re usually targeted towards a fairly small number of people when compared to a commercial or other more traditional advertising method. However, they have the potential to be far more impacting than mass media.
So what do you think? With a limited budget, is it better to make a small impact on lots of people or a large, meaningful impact on a small number of people. Also, which of the examples above do you think would effectively encourage action and which would merely be seen as an moderately interesting piece of physical spam that still hits the garbage can immediately?

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35 Ways to Land a Job Online

 

By Gina Imperato

|MARCH/30/2013

There's only one place to start your next job search - on the Web. Here's the ultimate guide to writing a great online resume, posting it on the best sites, and choosing the right job.

Maybe you're just out of college, looking for your first full-time job. Maybe you're looking to change careers after years in the same job. Maybe you're just curious about what's out there. No matter. There's only one place to start your search - on the Web.
The Internet Business Network, a research firm based in Mill Valley, California, estimates that the Web is home to 100,000 job-related sites and 2.5 million ré sumé s. But who needs statistics? Consider instead the stories of Jeff Laster and Megan Weeks.
Last summer, Laster, now 36, was finishing his graduate work at Virginia Tech. It was time to look for a job - and Laster looked to the Web. He wrote a ré sumé and posted it on his personal home page. Then he posted it on four of the most popular job boards. He also made a list of companies that he was interested in and visited their sites.
One of those companies was Texas Instruments. TI's Web site lists openings at all of its major locations. It also includes a short diagnostic test, called "Fit Check," to help job seekers figure out whether their "wants and needs" mesh with those of TI.
Within a few days, Laster had received replies from a dozen companies. Within three months, he had interviewed with seven of those companies and had landed six job offers. Ultimately he signed on with TI.
"The information on the TI Web site was important," Laster says. "It was a good reality check on my personal contacts."
Weeks, 28, was working as vice president of consumer marketing for an Internet startup that crashed. She started looking for her next career adventure and turned to PlanetAll, a free Web service that creates links between you and your friends, as well as to all the people in their circle.
A friend on PlanetAll told Weeks about an interactive-ad agency. She asked if he knew anyone there. He gave her a name, and she went to his PlanetAll address book, clicked on the name, and emailed his friend. That friend emailed her back, saying, "It's great that you come recommended." Says Weeks: "We did some emails, which turned into phone calls, which turned into spending several days with the company. A few weeks later, I got an offer."
This edition of @Work is a guide to using the Web to find a job. It offers tips for creating a great electronic ré sumé . It evaluates the most popular job sites. And it explains how to figure out which job is right for you. Forget "pounding the pavement." It's time to move your job search into cyberspace.

12 tips for rewriting your ré sumé

Writing a ré sumé is a task that every job seeker loves to hate. Writing a Web ré sumé is even tougher. Here's how to create a document that will put everyone on the same Web page.
What's in Your Ré sumé ?
1. Think nouns, not verbs. Career counselors used to advise job seekers to pepper their ré sumé s with action verbs that would impress HR staffers who scan ré sumé s with their eyeballs. Web ré sumé s also get scanned - by digital eyeballs. Companies then use software that combs through ré sumé s for words that signal job titles, technical skills, and levels of education or experience. And most of those words are nouns.
"Verbs used to be the important thing," says Kate Wendleton, a career counselor associated with CareerMosaic, a leading job site. "Now employers search for nouns - what products you developed, which software programs you can use."
2. The more buzzwords, the better. Career counselors also used to advise clients to avoid buzzwords in their ré sumé s. Today buzzwords are all the buzz. "Applicant-tracking systems" rank ré sumé s by the number of keywords in them. If a company is looking for an auditor with experience in Lotus 1-2-3, Microsoft Excel, and Peachtree First Accounting, it can rank ré sumé s according to which ones include all three programs, which have two of them, and so on. "Turn your experience into keywords," urges Margaret Riley Dikel, coauthor of The Guide to Internet Job Searching VGM Career Horizons, 1996, "and maximize the number of them in your ré sumé ."
3. Don't forget to describe your personality and attitude. Just because most ré sumé searches are computerized doesn't mean that companies don't search for human qualities. A tracking system can identify behavioral traits - dependability, responsibility, a high energy level - as easily as it can technical skills. "Be enthusiastic," says Yana Parker, author of Damn Good Resume Guide, Ten Speed Press, 1996 . "Let your passion show. Don't use tired language."
4. Personal home pages should be all business. Like many job seekers, you may want to include a link in your Web ré sumé to a personal Web page, where you can post detailed information about your career. But don't muck up your page with photos of you, your family, or your pets. An HR manager at a big chemical company puts it this way: "I'm not looking for a pretty face. I'm looking for a skill. What you look like is not a skill."
What Should Your Ré sumé Look Like?
5. It's not a ré sumé - - it's a movie trailer. Electronic ré sumé s do eventually get read by real human beings - on a computer screen. You have about 20 lines to grab their attention. So don't waste precious real estate on details such as your address. Lead with your technical skills and personal qualities. "Identify yourself as a solution to someone's problem," says Parker.
6. Break the one-page rule. Limiting your ré sumé to what will fit on a single piece of paper doesn't mean much in the online world. If you can hold your readers' attention, they'll keep scrolling. But don't overdo it: At some point, most executives do print out ré sumé s that they find interesting. The new rule of thumb, says Sue Nowacki, a professional ré sumé writer based in Gainesville, Florida, is to create an electronic ré sumé that can be printed in three pages.
7. One size doesn't fit all. Nowacki also argues that an online job search requires four different ré sumé s: a word-processor document, an ASCII text-only file, an HTML-coded file, and a hard copy. The word-processor document can be printed, stored in an online database, or sent as an email attachment but see point 11 . The ASCII file is what you submit to job-related Web sites. An HTML-coded ré sumé can be posted as a Web page or submitted to job boards. And you still need a hard copy, printed on high-quality paper, for companies that use snail mail.
"How many fishermen do you know," Nowacki asks, "who have one lure in their tackle box, or use the same bait every time?"
What Are the New Do's and Don'ts?
You've created a ré sumé with killer content and a cool design. You've got multiple electronic versions of it. What's left? Doing the little things right.
8. Not all text is created equal. Scanners work well with these typefaces: Helvetica, Courier, Futura, Optima, Palatino, New Century Schoolbook, and Times. And they work best with type sizes in the 10- to 14-point range.
9. Faxes are fine. If you're asked to fax your ré sumé , set the machine to the "fine" mode. That results in a higher-quality printout on the receiving end.
10. Don't send your ré sumé as an attachment. Paste it into the body of an email message. Most employers ignore attachments. They worry about viruses, and they don't want to waste time with files that their computers can't translate.
11. Always include a subject line. If you're responding to a specific posting, put the reference number in the subject line. If you're submitting a ré sumé to a database, include a description of your skills in the subject line. "Sell yourself!" says Joyce Lain Kennedy, coauthor of Electronic Resume Revolution John Wiley & Sons, 1995 . "It's not a subject line. It's a theater marquee."
12. Ask the wizard. These days, most word-processing programs come with good ré sumé templates and with "wizards" - step-by-step guides that walk you through the templates. If you're looking for a real wizard, visit the Professional Association of Ré sumé Writers www.parw.com .

Help Wanted - 11 Places to Start Your Search

We've spent time on 11 of the most popular career-related sites. This table evaluates how they work and how well they deliver in certain key areas: Do they offer a "personal search agent" - that is, software that can search for you? Do they help keep news of your search away from your current employer? And what's the "killer app" that distinguishes them from other services?

site	description	resume removed after	personal search agent?	can it keep a secret?	killer app
The Monster Board www.monster.com	Resume City, the site's job bank, posts more than 25,000 openings and more than 300,000 resumes. It is a monster.	One year. Then the Monster Board asks for an update.	Yes.	Yes. A privacy feature lets you hide your name and contact information from employers. But unless you disguise the name of your current employer, that information will be visible.	Creative resources and events, such as weekly career fairs that feature companies from specific geographic areas or industries. Even the ads feature information about companies and their employment opportunities.
America's Job Bank www.ajb.dni.us	A government site. State agencies post an average of 5,000 new openings per day. Companies contribute another 3,000.	Sixty days, unless you update it.	No. But you can save your searches - which saves you time later.	There's no way to block your resume from employers.	Its powerful and easy-to-use search capabilities. Use any of three options: a keyword search, a menu search (which lets you choose from 22 job categories), or a military-code search.
Careerpath.com www.careerpath.com	Classifieds from more than 65 newspapers, including the New York Times, the Los Angeles Times, and the Boston Globe.	Six months. But the site stores "inactive" resumes.	No.	Companies don't have direct access to the database. Staff specialists from CareerPath.com ask job seekers by email for permission to release resume information.	In some cases, you get a jump on the Sunday papers. Ads from the New York Times appear on Saturday afternoon. Plus, no more ink-stained fingers!
HotJobs.com www.hotjobs.com	A member-based site that charges companies a hefty fee to post openings or to search through resumes.	%0 9Never. But the site archives dormant resumes.	Yes.	You bet. HotJobs.com denies headhunters (notorious big mouths) access to resumes. The "HotBlock" feature lets users restrict certain companies from viewing their resume.	Job seekers can create a personal home page to manage their search. The page tracks all the jobs they've applied for and collects statistics on how many companies have retrieved their resume.
Online Career Center www.occ.com	A pioneer in online recruiting. OCC started in 1992 and moved to the Web in 1993.	One year - if you don't update your information in the meantime.	Yes.	OCC gives you the option of letting employers see only the body of your resume. OCC then sends you an email requesting permission to forward the full document.	The site's "search within a search" feature lets you narrow your search criteria, so you can find jobs that are right for you - and keep your sanity in the process.
NationJob network www.nationjob.com	More than 15,000 jobs nationwide, with an emphasis on those in the Midwest.	NA. Doesn't accept resumes for posting.	Yes. See below.	NA.	"P.J. Scout," the site's personal search agent, is the best out there. If it finds five matching jobs or fewer, it emails you the complete listings. If it finds more than five, it sends links to the postings.
Careermosaic www.careermosaic.com	More than 70,000 jobs, updated daily.	Your resume stays in the database until you remove it.	No.	No. Posting your resume here is like tacking it to a public bulletin board.	"Radius Search" locates jobs within a desired geographic range. Users enter a zip code and the number of miles away from that zip code that they are willing to travel, and Radius Search does the sorting.
4work www.4work.com	Specify the state you want to work in and your skill set, and 4Work emails you the appropriate postings.	NA. The site creates anonymous profiles that employers see.	Yes.	Yes. Except in the "Featured Job Seeker" section, which profiles four people each week (with their approval), the profiles are anonymous.	One of the few sites that includes listings of internships and volunteer opportunities.
America's Employers www.americasemployers.com	Maintained by career consultants. It offers several thousand updated listings, along with real-time seminars.	Your resume remains active until you say otherwise.	Yes.	It's in the vault! Users can block specific companies from viewing their resume.	The site's networking forums help you develop new contacts and job leads. There's even a chat room for online interviews.
E.span www.espan.com	Another pioneer in online employment services. Maybe that's why the site is so easy to navigate.	Six months, unless you update the resume before then.	Yes.	You can hide your name and contact information. E.span asks you for permission before it sends your resume to an interested company.	The site notifies you every week of job postings that match criteria that you specify. These notifications arrive via email, complete with links to job specs and company information.
The CareerBuilder network www.careerbuilder.com	This site focuses on the needs of companies rather than job seekers. But it does include a database of 20,000 openings.	NA. Doesn't post resumes.	Yes.	Sure. When you apply for a job through CareerBuilder, you send your resume directly to a company's hiring manager, and no one else sees it.	Don't want to use an email address from your current company? CareerBuilder, in cooperation with WhoWhere? (www.whowhere.com), will give you a special email account that you can access from the CareerBuilder site.

11 Ways to Tell Which Job is Right

You've created a great Web ré sumé . You've posted it on all the right sites. What happens next? You get offers! Here are Web sites that will help you figure out which job to take.
What's It Like to Work There?
You never know what it's like to work inside a company until you're on the inside. But to get a peek, check out Experience Online www.experienceonline.com . The site's researchers have spent thousands of hours interviewing insiders about jobs at 200 companies. Users subscribe to a career field or job skill advertising, consulting, marketing . In return, they get the scoop on everything from office hours to dress codes. A six-month subscription to Experience Online costs $34 per category.
1. The site's Snapshot area describes life inside a company. Go to Nestlé USA, and you learn that life is buttoned-down from Monday through Thursday - but casual on Friday, complete with "chocolate martinis on Hollywood Boulevard."
2. The Company Blueprint describes history, strategy, and culture. The site warns about Nestlé 's uptight style - but approves of its "diverse and genuine people."
3. Still want to work there? Then visit the How to Break In section and get the skinny on interviews: what the company may ask you, what you should ask in return.
4. There's even an Interview Cheat Sheet, with the straight dope on company financials and business milestones.
What's It Like to Live There?
Career moves often require geographic moves. HomeFair.com www.homefair.com offers tools to help you calculate the cost of moving, the cost of living, and the quality of life in various places.
5. The Moving Calculator helps you figure out how much it will cost to ship your worldly possessions to a particular city.
6. The Relocation Crime Lab compares crime rates in various locations.
7. The City Snapshots feature compares demographic, economic, and climate information for two cities of your choosing.
8. The Salary Calculator computes cost-of-living differences between hundreds of U.S. and international cities and tells you how much you'd need to make in your new city to maintain your current standard of living.
Will I Be Paid Enough?
You want to work at a great company. You want to live in a great place. But sooner or later, it all comes down to money.
9. The best place to explore your market value is JobSmart http://www.jobsmart.org/tools/salary/index.htm . The site links to more than 150 general and profession-specific salary surveys.
10. For information on salaries in the computer industry, try DataMasters www.datamasters.com .
11. If you're in accounting or finance, check out Experience on Demand www.experienceondemand.com .

The Accidental Job Seeker

Applicant: Jennifer Beardsley jbrdsly@aol.com , 30, Marketing Manager, Starbucks Coffee Co.
Web Tool: Career Central for MBAs http://www.mbacentral.com
Experience: "I'd done searching on the Net before, and I'd been keeping up with friends through my B-school alumni page. That's where I found a link to this site. One night I was bored, so I looked it up and typed in my profile. I was done in less than 20 minutes.
"I was working for a small outfit called the Seattle Chocolate Co. I wasn't really looking for a job. About six weeks later, I got an email that said, in effect, 'We've found you a match with Starbucks. Here's the job description. Do you want to send your ré sumé ?' The rest is history."
Education: "Privacy is a key issue. It's so easy for your current employer to bump into your ré sumé on one of the online employment services. That's one reason why I chose this site. It didn't require me to submit a full ré sumé ."

Online Veteran Seeks Position

Applicant: Rex Ballard rex.ballard@prudential.com , 42, Information Systems Architect, The Prudential
Web Tool: CareerMosaic www.careermosaic.com
Experience: "Using the Net to find a job was nothing new to me. Back in 1987, I learned about an opening at FedEx in Colorado Springs through a Usenet group. But a recent experience that I had on the Net was truly amazing. I'd been working for a while as an independent contractor, and I was between assignments. I discovered CareerMosaic through a banner ad. I clicked on the ad, and it asked if I wanted to post my ré sumé . I already had an electronic ré sumé , so after doing some reformatting, I posted it.
"Here's where it gets amazing: I posted my ré sumé on a Saturday night. By Monday afternoon, I'd received 21 phone calls - from companies like Netscape, Microsoft, and Sun Microsystems. This would have taken months without the Web. I got three offers within a week."
Education: "The great thing about the Net is that you become visible to so many people at the same time. That's a problem too. To keep from getting swamped with calls for jobs you don't want, be very clear in your ré sumé . Also be clear about money. If you're looking for $100,000, make sure that companies understand your expectations. Otherwise, you'll end up fielding calls about $40,000 jobs."

A version of this article appears in the August 1998 issue of Fast Company.

AND MORE DETAILES AND ONLINE JOBS VISIT 

http://www.fastcompany.com/34824/35-ways-land-job-online 

The 14 Ways to Look for a Job

By Richard Bolles

Not many people realize it, but the job-hunt is one of the most studied phenomena of our time. It is amazing what we know about it.

Acquainting yourself with this research can pay rich dividends to any job-hunter, and especially if your job-hunt is running into trouble. Let me illustrate what I mean.

Most job-hunters think there are basically only three ways to go about their job-hunt: resumes, ads, and agencies. Actually, there are fourteen:

1. Using the Internet to look for job-postings or to post one's own resume. (1%)
2. Mailing out resumes to employers at random. (7%)
3. Answering ads in professional or trade journals appropriate to your field. (7%)
4. Answering local newspaper ads. (5-24% depending on salary demands) 
5. Going to private employment agencies or search firms. (5-24% depending on salary demands) 
6. Going to places where employers come to pick out workers, such as union hiring halls. (8%) 
7. Taking a Civil Service exam. (12%) 
8. Asking a former teacher or professor for job-leads. (12%) 
9. Going to the state/Federal employment service office. (14%) 
10. Asking family members, friends, or professionals you know for job-leads. (33%) 
11. Knocking on the door of any employer, factory, or office that interests you, whether they are known to have a vacancy or not. (47%) 
12. By yourself, using the phone book's Yellow Pages to identify fields that interest you, then calling employers in those fields to see if they're hiring for the kind of work you can do. (69%) 
13. In a group with other job-hunters, using the phone book's Yellow Pages as above. (84%) 
14. Doing what is called "the creative approach to job-hunting or career-change": doing homework on yourself, to figure out what your favorite and best skills are; then doing face-to-face interviewing for information only, at organizations in your field; followed up by using your personal contacts to get in to see, at each organization that has interested you, the person-who-actually-has-the-power-to-hire-you (not necessarily the human resources department). (86%) 

There are five interesting things about this list:

1. Researchers have discovered 'the effectiveness rate' of each of these methods. By which I mean, we now know how often each method 'pays off' for the job-hunters who use that method to hunt for a job. Those figures in parentheses above are the effectiveness rate.
2. We know the failure rate of each of these methods. That is, how often they don't 'pay off' for the job-hunters using that method. This failure rate is found by simply subtracting each effectiveness rate, above, from 100. You can do the math.
3. I listed the fourteen methods above in inverse order to their effectiveness. That is, researchers have discovered that method #1 above is the least effective way to conduct your job-hunt, while method #14 is the most effective way.
4. Generally speaking the effectiveness rate for each method is directly proportional to how much work that method requires of you. That is to say, method #1 requires the least work, but it is also the least effective; method #14 requires the most work, but it is also the most effective.
5. You want to use more than one method, but less than five.

Researchers discovered that one third of all job-hunters never find a job because they give up too soon. And the ones who give up most easily are the ones who are using only one job-hunting method (such as sending out resumes).

51% of those who use only one method of job-hunting abandon their job-hunt by the second month. On the other hand, of those who are using two or more methods, only 31% abandon their search by the second month.

Does this mean that you should try to use all fourteen methods, if your job-hunt just isn't working? Not exactly. As I said earlier, it is amazing what we know about the job-hunt.

Researchers discovered that job-hunting success increases with each additional method you use, but only up to four methods. If you use five or more of the fourteen methods listed above, job-hunting success starts to decrease.

I have pondered this bizarre finding, and concluded that the explanation may lie in the fact that you can give up to four methods the time each deserves, but if you try to do five or more, you start cutting too many corners.

Well, there it is. Some of what we know about the job-hunt. The moral for your next job-hunt? Don't just use one method, such as resumes, or ads. Use up to four methods, and especially those that pay off the best. And give thanks for our friends, the researchers!

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INTERNET MARKETING 100% IT"S TRUE NO FAKE

INTERNET MARKETING NINJAS FULL SERVICE INTERNET MARKETING AND TOOLS

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Learn more about everything we can do for your site.

 Internet Marketing Ninjas is an SEO services company that has the best SEO services and everything else you need to succeed online, all in one place. We provide you with a comprehensive collection of tools and professional SEO services to elevate your website to unprecedented success in all areas of Internet marketing. Find out more about any of our Internet marketing services and how our SEO services company can produce results that can make your business stronger and more profitable. With Internet Marketing Ninjas, you can be sure that you are always employing the best SEO services.

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101 Web Marketing Ideas and Tips

101 Web Marketing Ideas and Tips

From my and my company’s background experience, a 101 list of web marketing tips, ideas and best practices. I tried to cite as many websites and other respectable reading sources as possible:

              Global Marketing (emphasizing technical specifications)

1. Don’t use site-wide links. They are highly deprecated in the latest algorithm changes, and may even lead you to a penalization of your website’s SERPs. As a measure of precaution, I recommend a maximum of one site-wide (no matter the number of pages) for every 40 to 50 unique links from 40 to 50 unique domains.
2.  Use the title and meta description tags as wise as possible. They are your best choice of avoiding supplemental pages. Try to make each page with it’s own unique title and description, and never repeat more than 20-25% of the title and description tags content on different pages. Use a limited number of characters (8-10) in the title tag, and put the most important of them, relevant to each page, at the beginning.
3. Read my previous post on 14 search marketing questions, asked by Digitalpoint members.
4. Try to use H tags (1,2,3 etc) at the top-most possible location in the pages of your website, in the source order, and NOT visual order.
5. Don’t be a Copycat. Don’t write news or posts just to have something for the big Google. Nowadays, duplicate-content filters are continuously evolving and even if you gain something on the short term you will loose it later. Try to be innovative.
6. Use a pen and paper. Always have an agenda and a pen around. Note down every crazy idea you think of … Most of us have truly great subjects to write about, but during the day we forget, busy with other issues. I always note my ideas. At the end of a day, I am amazed to see a 20 subjects list to write about, versus 1 or two that I can come up with at writing time.
7. Suggest “related websites” in your website’s Alexa information page. That will bring some traffic.
8. If you want that early search engine boost, don’t just buy a new domain and invest $10K on the website design and development. You are better off buying a 5 year domain and investing $5K on the website. Age matters a lot and it will matter good years from now on.
9. If you own a website that contains 80% Google and you are always on the lookout for new content/news to write about, please and I mean PLEASE read Ionut’s Google System. He’s still a student at a University in Bucharest (I live in Bucharest, so I have to meet him soon) and he can write all those stuff about it. Imagine him 10 years from now. He’s great on finding every bit of information, bug, unreleased service or any other thing about Google.
10. Try to build other websites that revolve around your primary niche. Use them to better market and infuse brand and traffic into your primary website. I’m not talking about building scraper websites. Build quality content ones, and invest money and time and work hours in them. But in the end, just make them a vehicle that you will use to better market your primary website.
11. Use Google’s, Yahoo’s and MSN’s(that’s the Moreover ping server which will ping MSN) sitemap services. Not only that it will provide you with invaluable server and website data, but it will get your pages in their index faster.
12. If your website is in DMOZ, and Google and MSN (Live.com) show the DMOZ title and description, and that doesn’t work for you (most of the time, the DMOZ information for your website sucks) just bypass it and use your own ones. MSN and Google both support this function.
13. Don’t ignore Google’s, Yahoo’s, Live’s and Ask’s image search functions. Most of the times, you can get a higher traffic from the image search engines then from the usual search, especially if you have a content rich website. Just a reminder for you: use the title attribute on links that surround the images, and use the ALT attribute on the image tags themselves. Also, always remember to rename your images with relevant descriptive words (a maximum of 4 words works best).                                       Have a look at the websites I read (Bloglines), and subscribe to their feeds. Read them regularly.                                                                              

 Advertising and Affiliate Marketing       

1. . If you use the Adsense, YPN! or adCenter contextual ads on your website, try to optimize them. Don’t just insert them in your website and leave them. Work with them, change the position, the ad layout, the colors, the content around them. And remember, that at least for Adsense, the ad that’s placed in the highest position possible in the source’s order, will yield the highest income per click.
2.  Use affiliate programs once your website has started to receive some quality traffic. Depending on your niche, affiliate programs are a much better way to convert your traffic, then all the other advertising methods like contextual networks, banners, links etc. Commision Junction is a good way to start your research.
3.  Effectively lead your readers to your MDA (Most Desired Action). That may be a newsletter box, a banner, an Adsense etc. Place your MDA right below comments, or in the left/right sidebars, or in the header. Experiment. Analyze. React.
4. Build an affiliate system for the services products you are offering. Let others do the PR and sales job for you.

RSS & Newsletter Marketing

1.  Don’t trust yourself only in RSS feeds. A lot of users are “old-school” and prefer e-mail newsletters. Always offer this option.
2.  Another good newsletter tactic is to offer a periodical e-mail digest with the top stories in a certain period. A week, a month etc. Maybe some of your visitors missed a few interesting posts/articles.
3. Research Robin Good’s Best Blog Directory And RSS Submission Sites (Part 2 and Part 3 available too) and market your RSS feed in all those websites. Don’t know what an RSS feed is ? (if you don’t, you’re either a moron, or you should fire someone).
4. Not only submit your RSS feed to different RSS aggregators, but learn to market it.

 FOR MORE DETAILES VISIT:http://www.seopedia.org/internet-marketing-and-seo/101-web-marketing-ideas-and-tips/

Online Marketing Trading Make Money For You

Traderush.com – My experience with TRADERUSH how to make money online

by Afsal | on March 30, 2013

What is TradeRush?
Trade is a platform you where could trade binary options such as commodities, currencies, indices, stocks and pairs. The concept of TradeRush seems pretty simple. You either have to place a ‘Call’ option if you think the market price will increase in the future or place a  ’Put’ option if you believe the market price will fall below the current price.
  Seems simple enough to participate with Traderush.
When you do a search online on ‘how to make money online’ you’ll see a most viewed youtube video titled

How to Make Money Online From Home Every 60 Seconds

I decided to give Traderush.com a try and put in the minimum $200. Once you put in money in traderush, you get a call a few minutes later asking to put in more money for some special one on one training where they help you out more on ‘strategies’. I decided to take them on the offer and they told me I had to put an extra $1000 and they would give me a bonus of $600 (a total of $1,800 in my account)

The reason I decided to try out TradeRush

I was intrigued by the forex market and they had a 60 second option which means if I placed a ‘Call’ or ‘Put’ correctly I would be in profit pretty quick (every minute). At this point I’m still trying to figure out how to play the forex market and learning a bit. From what I’ve read / seen so far is that the forex market was made for 97% of the traders to make losing trades, meaning its difficult to stay in profit IF you don’t know what your doing. Pretty much what had happened to me :/
So I looked at some ‘how to’ videos on Trade Rush and basically go over how to trde in their platform. They also go over trading strategies / tips that will also work for trading in the foreign exchange. The topics are ‘Introduction o Binary Options’, ‘Trading Psychology’, ‘Financial Management’, ‘Market Analysis’ and ‘Trading Platform Tutorial’.

My Strategy for TradeRush and Progress

In order to stay in profit I was trading currencies mainly EUR/USD, which is the most common one. I looked at the popularity to see the percentage where the most traders were placing their trade either ‘Call’ or ‘Put’. I quickly changed back to the 60 second option tab on traderush and placed the same trade for $5
If it turned out a winning trade I would have a profit of $8 and then do the same thing over again. Once I’d get a losing trade, I’d go back to check on the popularity again and go with the majority of the traders this time my trade is going to be for $15. Should the trade go in my favor, I’ll get $10.50, which will cover my $5 loss from the last trade and give me a $5.50 profit.
If I’m a winner I’ll go back to the $5 trades and continue with those. If I lost the $15 trade, my next trade would be $50. If won, I’ll profit $35 which will cover the $5 and $15 loss from the previous trades, and give me a $15 profit. Then go back the $5 trades
If I lost the $50 trade my next trade would require some quickness.With this trade I will select $100 as my investment, start the trade, then immediately select a $25 trade, and start the trade. If I move quickly, both trades will come in within a couple seconds of each other.

 The payout for the first trade is $170, and the second trade is $42.50, with of a total return of $212.50. That will cover the $5, $15, $50, and the $125 trade with a profit of $17.50.

If done right you’ll stay in profit. It actually worked for me for the first hour lol. All of a sudden I got to the $100 trade and lost a few

 Its rare that I’ll ever have to get up to the $100 trade in TradeRush but IT HAS HAPPENED  Actually a few times that I’m now below with what I started :/

Withdrawing from TradeRush

After not seeing too much success with TradeRush I decided to ask for a withdrawal of only $300 while I still have $1258 in my traderush account and this is what they sent me:

Withdrawal of funds which have received additional rewards, bonuses, or promotions, require a trading volume fulfillment of 30 times the bonus or in the even of a refund bonus 20 times the bonus amount.  The trade volume requirement begins upon receipt of the bonus in the traders account.  Upon receipt of the bonus, the trading requirement must be fulfilled prior to withdrawing funds from the account, the volume requirement is canceled should the account balance drop below one (1) trade.  The minimum trade is 5 EUR/USD depending on the currency of your account.  Canceled trades are not counted towards the trading volume.
When trading on the Option Builder, trades below the Risk Management level of 55% / 30% will not count towards volume requirements.
Funds can only be withdrawn when the preceding stipulation has been fully met and fulfilled, this includes the original deposit. Please note the amount for the requested withdrawal is only deducted from your account balance once the funds have been transferred.

From what I understand, one can’t withdraw any amount on their available balance on TradeRush until the person has reached ’30 times the bonus’. In my case its $200 * 30 = $18,000!!!!!!!
From my experience, don’t allow TradeRush to talk you into putting in more money and giving you MORE of a bonus because at the end of the day you’ll have to end up making 30 times the bonus or you won’t be able to withdraw anything at all!
I would advise to get a demo account with traderush first and use that. Their demo account does NOT last for long though.
If you have a strategy on how to make TradeRush.com work so I could build up my capital back, would be most appreciated. Feel free to comment on your experience on trading options. It does not have to be with TradRush specifically but others as well. Would like to hear how it turned out for you.

This entry was posted in Empower Network
Tags: binary options, foreign exchange, forex, make money, Make money online, rush, trade, traderush, traderush.com, [binary option trading], [binary options broker], [binary options scam], [binary options trading], [binary option], [binary trading], [foreign exchange trading], [forex analysis], [ftse 100 index], [introducing broker], [option trading], [options trading], [stock market index], [trade binary options], [trade rush], [trading binary options], [trading options], [trading platform]

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